Privacy Policy

PEVITAC (Physicochemical, Ex Vivo and Invertebrate Tests and Analysis Centre by the University of Reading) is strongly committed to protecting the privacy of all the users of its website and ensures that the personal information received or provided by them is treated as confidential. The controller of any information obtained about you when you use this website will be PEVITAC (Physicochemical, Ex Vivo and Invertebrate Tests and Analysis Centre by the University of Reading).

PEVITAC (Physicochemical, Ex Vivo and Invertebrate Tests and Analysis Centre by the University of Reading) takes a proactive approach to user privacy and complies with all applicable laws and requirements for user privacy.

The purpose of this policy is to describe to you the information we may hold about you, explain what we use it for, and explain your rights in relation to it. The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of users and PEVITAC (Physicochemical, Ex Vivo and Invertebrate Tests and Analysis Centre by the University of Reading), the website owners. Furthermore, the way this website processes, stores and protects user data and information will also be detailed within this policy.

What We Collect

We may collect the following information:

  • name and job title

  • contact information including email address

  • demographical information such as postcode, preferences and interests.

Why We Collect Personal Data and the Legal Basis for Collecting It

We may collect information provided in connection with the following activities:

if you apply for or purchase any service from us;
if you request information or assistance from us;
if you use any other features of the website that may be offered from time to time and may require such information in order to utilise the feature.
In line with the activities stated above, our processing of personal data is based on the lawful bases of being necessary for the performance of a contract and/or for the purposes of legitimate business interests. By providing your personal data for the activities stated above, you acknowledge your understanding that your personal data may be used for these purposes.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
If, at any time, you prefer not to receive further communications from us in any or all forms (except in connection with information, products or services that you specifically request), you can exercise the right to unsubscribe at any time by contacting us at

How We Collect Your Information

Use of Cookies

This website uses cookies to distinguish you from other users of our website. Cookies are small files saved to the user’s computer or device that track, save and store information about the user’s interactions and usage of the website. The use of cookies on our websites helps us to better the users experience while visiting the website. It tells us such things as how many users visited our site and the pages accessed. By collecting this information, we learn how to best tailor our website to our visitors.

This website uses tracking software provided by Google Analytics to monitor its visitors to better understand how they use it. This cookie is saved to the visiting computer or device’s hard drive in order to track and monitor engagement and usage of the website; PEVITAC (Physicochemical, Ex Vivo and Invertebrate Tests and Analysis Centre by the University of Reading) will not store, save or collect any of your personal data. Please read Google’s privacy policy here for further information [].

Users are advised that if they wish to deny the use and saving of cookies from this website they should take necessary steps within their web browsers security settings to block all cookies from this website and its external vendors.
By browsing our website without changing the browser settings the user grants us permission to store that information on their device. This complies with data protection legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer or device.

Other cookies may be stored by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. PEVITAC (Physicochemical, Ex Vivo and Invertebrate Tests and Analysis Centre by the University of Reading) accepts no responsibility for cookies on third-party websites.

Contact & Communication

Personal data will only be processed to allow any communication necessary for the performance of a contract, or to take steps to enter into a contract, and/or for the purpose of legitimate mutual business interests. Your personal information is kept private and stored securely until a time it is no longer required or there is no use under the purposes set out above. We endeavour to ensure a safe and secure form to email submission process but users are advised that completing any online forms to email processes are done so at their own risk.

PEVITAC (Physicochemical, Ex Vivo and Invertebrate Tests and Analysis Centre by the University of Reading) may use any information submitted to provide you with further information about our services or to assist you in answering any questions or queries you may have submitted. This may include using your details to subscribe you to any email newsletter program the website operates but only if this was made clear to you and your express permission was granted when submitting a relevant form to email process. Or whereby you the consumer have previously purchased from or enquired about purchasing from us a service that the email newsletter relates to. This is by no means an entire list of your user rights in regard to receiving email marketing material.

Retention of Your Personal Information

The personal information that you provide will be retained by PEVITAC (Physicochemical, Ex Vivo and Invertebrate Tests and Analysis Centre by the University of Reading) as set out below in accordance with the applicable laws. However, we will take reasonable steps to destroy or de-identify personal information we hold if it is no longer needed for the purposes set out above.

E-mail Newsletter

This website reserves the right to operate an email newsletter program, with the intent to use such newsletter to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the General Data Protection Regulation. No personal details are passed on to third parties nor shared with companies or people outside of PEVITAC (Physicochemical, Ex Vivo and Invertebrate Tests and Analysis Centre by the University of Reading). Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no means a comprehensive list]. This information is used to refine future email campaigns and supply the user with more relevant content based on their activity.
In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to unsubscribe at any time through by contacting us at This process is detailed at the footer of each email campaign. If an automated unsubscribe option is unavailable, clear instructions on how to unsubscribe will be detailed instead.

Your Rights

You have the right to request copies of your personal information within our custody and control as well as details of how we use that information. If any of the information held about you is incorrect or out of date, please contact us via email at to report your concerns and we will amend our records. You also have the right to require us to stop processing your personal data and/or to withdraw your consent to processing based on consent. However this may not apply where we have other legal justifications to continue processing your personal data.
We will inform you (before collecting your data) if we intend to use your data for marketing purposes as identified above under our data processing activities. You can exercise the right to unsubscribe at any time by clicking an unsubscribe link in our newsletters or by contacting us at We do not send unsolicited commercial email (spam) and we do not share or sell your information to third parties.

If you have a complaint about how we have handled your personal information you may contact us via email at and we will investigate your complaint. You also have the right to lodge a complaint with a supervisory authority (i.e. the Information Commissioner’s Office) once you have tried to resolve the issue with us.

External Links

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. Although this website strives to include only high-quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text/banner/image links to other websites, similar to; If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk, and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are bound by the Terms and Conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and engage with them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened Links in Social Media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls [web addresses].

Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

Changes to our Privacy Policy

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our online information practices. Any changes we may make to our privacy policy in the future will be posted on this page and, if appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Resources & Further Information

  • Information Commissioner’s Office Guide for the Public
  • Twitter Privacy Policy
  • Google Privacy Policy
  • LinkedIn Privacy Policy
  • YouTube Privacy Policy


PEVITAC (Physicochemical, Ex Vivo and Invertebrate Tests and Analysis Centre by the University of Reading) strives to ensure that information maintained about its Website visitors is accurate, current and complete. You have the right to access and correct your personal information. If you have any questions regarding this policy or if you wish to review, update or correct your personal information, please contact us through our website or via email at

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